Kauzio · Root Cause Analysis
Know exactly what drove your sales up or down.
When sales move, Kauzio breaks down why — product mix, promotions, weather, seasonality, new customers, lost customers. Not a guess. A percentage breakdown grounded in your data.
What you get
Everything you need.
Nothing you don't.
Factor-by-factor breakdown
See how much of a sales change came from each driver: product performance, promotion effect, weather, day-of-week, customer churn, new customer acquisition.
Confidence score per factor
Each causal factor is scored for confidence. Where the data is thin, Kauzio says so rather than overstating certainty.
Causal patterns view
See causal patterns over time — which factors consistently drive your business, and which are one-off noise.
Growth plan plan (Growth plan and above)
Causal analysis is available on Growth plan and above, where enough historical data exists to compute reliable attribution.
Common uses
What operators use it for
- Understand why last month was worse than the same month last year
- Separate a promotion effect from an underlying sales trend
- Identify whether a sales drop is weather-driven or a structural issue
- Measure the true incremental impact of a new product launch
Questions
Frequently asked
How is this different from just looking at a sales chart?
A sales chart shows you what happened. Causal analysis shows you why — it isolates and quantifies the contribution of each driver so you know which to act on.
What factors does Kauzio analyse?
Product mix, promotion effect, weather, seasonality, day of week, customer acquisition, customer churn, and competitive noise. The factors available depend on what data you have connected.
What plan is this available on?
Causal analysis is available on Pulse Growth and above.
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