Kauzio · Customer Behaviour
Know which customers you are about to lose.
Kauzio segments your customer base into high-value, at-risk, new, and loyal groups — and tells you when a segment is trending in the wrong direction. See repeat rate, basket size, churn rate and cohort retention in one view.
What you get
Everything you need.
Nothing you don't.
Four customer segments
Kauzio classifies customers into high-value, at-risk, new, and loyal. Each segment shows a trend indicator — up, down or stable — so you know where to focus.
Repeat rate and churn tracking
See your repeat purchase rate and churn rate week by week. A rising churn rate is a leading indicator of revenue problems before they show up in the top line.
Cohort retention table
See how well each customer cohort retains at M0, M1, M2 and M3. Spot cohorts that drop off early and investigate what changed.
Purchase pattern analysis
See when your customers buy — by day of week and time of day. Useful for staffing, promotion timing, and opening hours decisions.
Common uses
What operators use it for
- Identify at-risk customers before they lapse
- Measure the impact of a loyalty programme on repeat rate
- Understand whether a slow week reflects lost customers or lighter baskets
- Time promotions to peak purchase windows for each segment
Questions
Frequently asked
Does this require customer login data?
Kauzio builds segments from your transaction data. For retailers with loyalty schemes or account-based sales, it uses customer IDs. For anonymous transactions, it uses aggregated signals.
How is "at-risk" defined?
At-risk customers are those whose purchase frequency has dropped below their historical baseline. The threshold is calibrated to your sector and customer type.
Can I act on a segment from within Kauzio?
Kauzio surfaces the segment and lets you submit a decision around it — for example, a retention promotion targeting at-risk customers — which then goes through the full decision safeguard process.
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